Creating Excitement For Your Brand
We’ve been talking a lot on this blog about the Inbound Marketing Framework and about the process that you should be sending your customers through (check out the Customer Value Journey and the process of optimizing your business for growth and profit). Both of these processes, however, will fail without 2 crucial things. 1) You need […]
The Customer Value Optimization Process
What is Customer Value Optimization? The customer value optimization (CVO) process is a proven success strategy for increasing revenue and profitability. We will cover the CVO process, which starts with placing ads and driving traffic to your website, then offering a lead magnet that offers something of value in return for their contact information. Next […]
The Customer value journey
If you’re not familiar with the Customer Value Journey, your mind is about to be blown. When I first became a Digital Marketer Certified Partner, the Customer Value Journey blew my mind. It’s a framework that we can use to guide our customers from awareness all the way through becoming a promoter of your brand. […]
Donald Miller presents: Sell with Story, The Brand-Boosting Blueprint that Turns Customers into Heroes (and Clicks Into Dollars)
This will be a part of our series highlighting Digital Marketer workshops from some of the best and brightest digital marketers in the world. Today, we’re highlighting Donald Miller, who is a best-selling author and recently ran a full-day workshop on his StoryBrand process. If you’re familiar with StoryBrand, they’re very cool and definitely worth […]
The Inbound Methodology
You’re probably familiar with the concept of Inbound Marketing – we talk about it a lot here at Pappalardo Digital. The general idea is that when you keep your customers at the center of your business and focus on providing value, then everyone succeeds together. For those of you thinking that’s a little too “Pie […]
Why Your Business Needs Document Automation Software
The process of Document Automation may not be the sexiest topic in the world, I’ll give you that. However, most businesses use a combination of proposals, contracts, and other types of docs to collect information, display pricing, collect signatures, and close deals. If you send more than 5 documents per month, this’ll be a topic […]
The Difference Between Inbound and Outbound Marketing
As a marketing professional, it’s your job to create great experiences for your prospects and customers, generate qualified leads for your sales team, and build and nurture a subscriber list of potential customers. As digital marketing progresses at a faster and faster rate, you may be wondering not just how to keep up – but […]
The Best Black Friday Deals for Marketers
It’s the most… ridiculous?… time of the year again – Black Friday! While you may be searching for “who’s it’s and what’s it’s galore” (thanks, Ariel), as marketers, this can be a really exciting time. If you’re like me, you’re thinking ahead to the new year, and getting excited about trying out new marketing strategies […]
It’s Time to Set up a Business Email Account and Retire Hotmail
I get asked to consult with local micro-businesses pretty often, reviewing a social media plan or helping someone get started with Google Ads – that sort of thing. One thing that continues to shock me is how many businesses are not using a proper business email address to run their business. What do I mean […]
How to Think About Digital Advertising
If you look online, you’ll see a lot of tips and hacks that can help you improve your digital marketing campaigns. While those can be quite helpful if you’ve got a specific challenge that you’re trying to overcome, we thought it would be fun to take a step back and look at the 30,000 foot […]
