How to Get More (Good!) Online Reviews
You probably know how important reviews can be for your business, but the mechanics of actually getting reviews can get a bit complicated. Because it can get complicated, many businesses never actually get around to putting together a strategy for getting reviews on their products or services. In this article, we’re going to look at […]
The July 2020 Facebook Ad Boycott? What is it, and should you boycott?
You’ve probably heard about the boycott that’s happening in July of this year – at the time of writing this, it starts in two days. I’d like to break down briefly what it is, why companies are boycotting, who all is boycotting, and help you decide whether you should boycott as well. Why are companies […]
The Case to Keep Marketing During the Coronavirus Outbreak
Is anyone else’s head spinning by how fast things have changed over the past couple of weeks? I’m pretty certain that I’ve aged about 10 years in the last month. We’re in the middle of a global pandemic, life has changed, and businesses are struggling. Whether you’ve been hit hard by the effects of the […]
Going Remote? Our 6 favorite (free or inexpensive) tools to help
“What a crazy time to be alive!” I’ve found myself saying that at least once a day for the last 2 weeks. The economy is in turmoil, almost everyone I know has been personally impacted in some way. People are having to get creative to keep the bills paid and many businesses are having to […]
How to Use Marketing Automation to Cross-Sell Your Company’s Services
I’ve run into a lot of folks recently who have a similar problem. Maybe this sounds familiar to you. The person I’m talking to is a marketing person for a company full of service advisors. Maybe they’re lawyers, or accountants, or doctors or insurance salespeople. As a marketer, you’re in a weird spot. Your people […]
When is the best time to send a marketing email?
I had a really fascinating conversation a couple months back with Mike Donnelly, the CEO of a company called Seventh Sense. They have a fascinating business and a really cool piece of software that helps companies deliver the right email to the right person at the right time. When I was a digital strategist for […]
Adding a Photo Caption to your HubSpot Blog Post with jQuery
I’ve recently started developing on HubSpot, and for the most part it’s been a breeze. There is one thing I’ve recently run that’s waaaaay harder than it should be, and that’s adding an image caption to your blog post. Wow, HubSpot has come a long way in the last 4 years, and their CMS has […]
Case Study: Google Ads for Plane Data, Inc.
Who is Plane Data, Inc? Plane Data, Inc. is an aircraft appraisal and consulting operation in Denver, North Carolina. As a long-time aircraft enthusiast and professional, owner Mike Simmons realized a couple of things. First, if you’re buying an aircraft, it’s pretty difficult to find the true market value of the aircraft you’re looking at. […]
Benefits of Growth Driven Design
I can’t remember a client ever saying that they enjoyed a website redesign. They’re time consuming, they’re expensive, they launch late and the budget inflates. Many times, an agency will promise the world, and then deliver a product that, let’s face it, is sub-par. You were promised that leads would be flooding your doors, but […]
Static Website vs WordPress for Your Next Redesign
Back in the old days of the internet, there was exactly one way to build a website. You would have to learn HTML and you would code a page. And then you would copy and paste that page and you would tweak the title and some of the content and you would have and repeat, […]
