What is Conversational Marketing (and how do you use it to get more leads)?
This nugget of wisdom came out of a conversational marketing workshop that I attended at this year’s Inbound conference. Conversational Marketing is brand new, about a year old, and everybody is figuring out how to use it. When I first heard the term, I thought that it was about using Bots to have fake conversations […]
My Favorite Facebook Ad Strategy
We all know that online advertising is changing faster than most of us can keep up with. We all know that it’s important to keep our ears to the ground to learn how others are having success with different tactics. I ran across one a few weeks ago that I’m excited to share. It’s based […]
Digital Marketing in 2018: The Funnel is Dead
Note: This info is fresh from this year’s Inbound Conference, put on by our friends at HubSpot. We’ve been in business since March of this year, and we knew going into it that we wanted to help businesses address two key business issues: Attracting the right prospects, and engaging them with a kickass sales cycle. […]
4 Steps to Generate More Leads On Your Website
The ultimate goal for many sites is to generate a bunch of leads and grow revenue. The primary reason that most companies pay for a website redesign is because their site isn’t performing very well and they want it to do better. And the primary reason that clients come to us for help with Inbound […]
How to Use Social Media to Promote Your Content and Generate Leads
A lot of companies get really confused about social media. I see several companies who use social media as a bullhorn to yell as loud as they can about their services or products, and I also see a lot of companies post memes to try to be relevant. Few organizations are able to tie back […]
What is the Buyer’s Journey?
In my early 20s, I was an assistant manager at Journey’s, the shoe store. Every couple of weeks, I would get a customer that would say that they just got a job at a restaurant and they were looking for shoes that they could wear in the restaurant’s kitchen – comfy shoes with a good […]
How to create buyer personas for your company [and free tools to help]
Marketing Personas: How and Why to Create Them Before you spend a dime on advertising your products or services, it’s very worthwhile to first create your marketing personas. Marketing personas, or buyer personas, are often used to determine and understand your target audience, what their pain points are, and how you can help make their […]
How Blogging Can Help Grow Your Business
Why You Should Blog Having a blog is a lot like having a retirement account. You deposit into it today, and tomorrow, and next week and next month and next year. Gradually, very gradually, your account will begin to generate dividends, and those dividends will compound and compound and compound until it’s returning a healthy […]
Tell A Better Story with Video Marketing
The core tenants of Inbound Marketing are to Attract, Convert, Close and Delight, but a lot of the time, we focus so much on lead generation and numbers and data (all important!) that we lose a little bit of the human element in our messaging. It’s easy to focus way too much on the first […]
What is Sales Enablement and Why is it Important For Your Business?
Sales Enablement is one of the newer services that we’ve started offering, but I believe that it’s really a crucial part to a company’s growth strategy, especially if they’ve already invested in an inbound marketing or lead generation strategy. Generally, a business will have a moment where they realize that their website is not working […]