I've recently started developing on HubSpot, and for the most part it's been a breeze. There is one thing I've recently run that's waaaaay harder than it should be, and that's adding an image caption to your blog post.
Who is Plane Data, Inc? Plane Data, Inc. is an aircraft appraisal and consulting operation in Denver, North Carolina. As a long-time aircraft enthusiast and professional, owner Mike Simmons realized a couple of things.
Back in the old days of the internet, there was exactly one way to build a website. You would have to learn HTML and you would code a page. And then you would copy and paste that page and you would tweak the title and some of the content and you would have and repeat, repeat, repeat.
We all know that online advertising is changing faster than most of us can keep up with. We all know that it's important to keep our ears to the ground to learn how others are having success with different tactics.
The ultimate goal for many sites is to generate a bunch of leads and grow revenue. The primary reason that most companies pay for a website redesign is because their site isn't performing very well and they want it to do better. And the primary reason that clients come to us for help with Inbound Marketing is that they want their website to work really hard for them, every day, to generate new business.
A lot of companies get really confused about social media. I see several companies who use social media as a bullhorn to yell as loud as they can about their services or products, and I also see a lot of companies post memes to try to be relevant. Few organizations are able to tie back their social activity to any kind of revenue or lead generation goal.
Why You Should Blog Having a blog is a lot like having a retirement account. You deposit into it today, and tomorrow, and next week and next month and next year. Gradually, very gradually, your account will begin to generate dividends, and those dividends will compound and compound and compound until it's returning a healthy salary to support you during retirement.
In my early 20s, I was an assistant manager at Journey's, the shoe store. Every couple of weeks, I would get a customer that would say that they just got a job at a restaurant and they were looking for shoes that they could wear in the restaurant's kitchen - comfy shoes with a good grip on the bottom. This wasn't that long ago, maybe 2007, but if I had to bet, I would bet against that conversation still happening within the walls of Journeys.