Advancements in technology and the internet make today’s business landscape seems like it’s moving at a break-neck pace. A prompt response can make or break your customer relationships and your response times have to be lightening fast.
Moreover, it can leave prospects feeling frustrated, insignificant; souring their impression and tranishing your business reputation. Even worse, it drives them straight into the arms of your competitor.
This is why we need to talk about Speed to Lead. If you’re unfamiliar with the term, it means how quickly and efficiently businesses respond when they receive new leads.
To drive home the significance of Speed to Lead, let’s examine some additional eye-opening statistics from Forbes:
● The average response time for a lead is almost 47 hours
● The same research states replying to a lead within five minutes is 100 times more successful than calling 30 minutes later
Studies show that customers who are contacted within five minutes of submitting their information 8 times more likely to do business with you the quicker your response time is. Of course, this depends on the industry that you’re in and the type of leads that you get.
If you’re thinking to yourself, “How the hell am I supposed to respond that quickly?” – don’t worry. We’ve got you covered.
Automate Your Success
The need for businesses to stand out from the crowd is paramount to success and there is no better way to stand out than providing an exceptional customer experience. Imagine customer’s singing your praises because not only did you fix their problem, you delivered above-board customer service.
It’s about more than getting them on the phone in 5 minutes or less. The ultimate goal is ensuring they take the desired actions as swiftly as possible, eliminating unnecessary waiting times.
So how does it work?
Using automation, Speed to Lead strategies help engage your prospects and customers more effectively, ensure timely responses and boost your conversion rates. All without breaking the bank. Instead of waiting for a staff member to respond, imagine an automated system sending an email with a calendar link right away, allowing prospects to book their consultation instantly. Speed to Lead streamlines the process and maintains their enthusiasm throughout. You clear the path for prospects to buy from you effortlessly, leaving you only with the task of delivering a compelling sales pitch.
Let’s look at some real-world examples and actionable steps for responding in real-time to keep your business ahead of the competition.
Technology That Won’t Break the Bank
Missed Call Textback: Reeling in Leads Instantly
Few businesses know the meaning of urgency like the plumbing industry. A frantic homeowner with an emergency won’t wait. They need help NOW!
If you’re on the job and can’t answer the phone, they’re smiling and dialing the next name the come across on Google.
Bye, bye business. Or is it?
Enter the Missed Call Textback strategy—an ingenious automation that springs into action when a call is missed.
Instead of prospects fading away, they receive a text message like, “Hey, this is Joe, the plumber. I noticed I missed your call. If this is an emergency, reply ‘EMERGENCY.’ Otherwise, text me your needs, and I’ll get back to you ASAP.” This second chance often results in a swift response, especially if it’s an emergency.
Automatic Phone Calls: Lightning-Fast Engagement
Imagine it’s a scorching hot summer day and Bob’s pool installation company is running Facebook Lead Ads to a bunch of sweaty southerners. Bob can create automatic phone calls to ensure he’s on the phone with prospects within minutes of their form submission. This real-time approach has him engaging with prospects in mere seconds after they express interest.
Calendar Bookings: Seamlessly Scheduled Success
Marie is a CPA. She’s is looking to connect with small business owners who need help setting up their bookkeeping system.. She realizes when prospects fill out a form on her website, an immediate response is essential. To address this, Marie implements an automation that sends her calendar link directly to the prospect. This enables them to book a meeting with her instantly. Marie also sends a series of emails leading up to the meeting, ensuring that the client is well-prepared and enthusiastic about the sales call.
There you have it – three kickass automation strategies to supercharge your business and reply to leads faster – Missed Call Textback, Automatic Phone Calls, and Calendars.
If you want new customers and more revenue in your business, grab your spot in my calendar now to explore how you can implement these game-changing strategies for just $99/month! Your future success awaits.