DON'T JUST BUY A SERVICE
Anybody can make an email or create a Facebook Ad. Make sure your marketing activities are part of a bigger Inbound Marketing strategy.
Not sure if your current marketing strategy is working? Why not sign up for our FREE Marketing Audit to find out where the gaps are, and whether it makes sense to hire an agency for your company.
WHAT WE DO
MARKETING AUDIT (FREE)
Not sure how well your website and marketing activities are performing? Start with a free audit.
INBOUND & CONTENT MARKETING
The way people buy has changed, and it’s time your marketing and sales changes to be helpful and provide value to your prospects.
If your current site brings in zero leads to your business, it’s time to look at a site redesign.
Need to get your mission and services across in 30 seconds? Video is the best way to build a connection with your audience.
Whether you’re evaluating CRMs or have used HubSpot for a while, we’ll get your portal purring like a kitten.
PAID SEARCH & SOCIAL
Whether you need to get in front of an audience ready to buy from you, or are having trouble measuring the success of your ads, we can help.
WHY HIRE US?
Digital Marketing is Becoming More Important
Every year, more people turn to the internet to begin shopping – whether that’s for a product, a service, a software, or anything else. If you don’t have a plan to get in front of these shoppers and engage with them, you are leaving money on the table and your company will likely struggle unnecessarily in the future.
You can’t afford to not have a Digital Marketing strategy.
Digital Marketing is Becoming More Complicated
Facebook, Twitter, Instagram, Pinterest, TikTok, SEO, Websites, Microsites, Paid Search, Paid Social, Youtube, Display Ads, Retargeting, Content Marketing, Webinars, Pillar Pages, and the list goes on.
Your company needs to take advantage of all of these channels – and you need to have a strategy for each one.
The days of a business owner being able to manage all of their own marketing are over.
The industry is changing faster than the typical business owner can keep up with, and it’s not a good use of your time to stay updated on the trends.
Digital Marketing is Becoming More Expensive
And we don’t just mean that the cost of buying digital ads has gone up – even though it has. As more people migrate toward online ads, the cost does rise (supply and demand). But, more importantly, the staffing cost of someone who can manage your digital marketing campaigns has increased dramatically over the last few years.
Consider this: the typical salary of a CMO is around $200,000 per year. A digital marketing specialist, someone a few years out of college, is around $70,000 per year.
That means you’ll increase your payroll expense by somewhere between $100,000 and $300,000 to run your marketing in house. And that assumes that your new hire has experience and mastery over the entire digital marketing skillset – graphic design, copywriting, SEO, paid advertising, web design & development, and more. Spoiler: one person is not going to possess all of these skills so you’ll likely have to hire more than one person to keep everything in house.
How Does an Agency Help?
It’s pretty simple.
We’ll work with you to understand your business, and your buyers. We’ll map out your customer journey. We’ll run the campaigns for you – and you can be as involved as much or as little as you’d like to be.
Then you get access to our entire team – writers, designers, web developers, strategic thinkers, and project managers.
You’re not our first client, so we won’t be reinventing the wheel. We have a blueprint that we’ve been successful with, and our clients have been successful with.
And you’ll get all this for a fraction of the cost of doing it yourself.
We think it’s a better way, but don’t take our word for it. See for yourself.