What is Inbound Marketing?
At its core, Inbound Marketing is about providing valuable and building trust with your prospects and leads. It’s about anticipating questions before they’re asked and it’s about the friction that keeps your leads from doing business with you.
It’s about being where your prospects and leads are and contributing to the conversation in a meaningful way. It’s about making your website a hub of information and then making it very easy for your website visitors to have meaningful conversations with you through email, chat, and other channels.
It’s about learning from your prospects and leads – what interests them, what motivates them, what pains them – and then tailoring your content and communication to be more relevant.
In short, it’s about having 1 to 1 conversations with all of your prospects, at scale.
Inbound Marketing Services
Not sure where you need to be investing your time to have the biggest impact on your business?
We’ll work with you as consultants to develop the ideal mix of digital marketing activities that will have generate the highest return and create a roadmap for your internal to execute an inbound strategy.
The times are changing and content marketing can provide one of the highest returns for your effort.
We’ll work with you to determine the topics that your prospects and leads care about and we’ll write editorial content on your behalf that educates and inspires.
We’ll perform a site audit and help you fix any technical issues that exist on your website.
We’ll come up with a list of keywords that are most likely to generate revenue for your business and we’ll create content that is better than anything on the web for those topics.
We’ll organize your site using the Hub & Spoke model, which will help increase the number of internal links on your site and bump up your domain authority for the topics you need to rank for.
We’ll pursue backlinks from high-quality blogs and websites to drive traffic and increase your domain authority.
Part of your overall content marketing strategy should be re-purposing content into long-form content that you can give away in exchange for an email address and basic information.
We’ll work with you to take your blog content and piece it together into .pdfs that people can download.
It’s not enough just to get people to visit your site. Generally, at least 1% of your traffic should be converting into leads.
We’ll set up a combination of forms, popups, live chat widgets, and chatbots on your site to catch your customer at the ideal time to turn them into a lead.
To really take advantage of Inbound Marketing, you need a good Customer Relationship Management software that serves as your true north for all of your marketing activities.
If you don’t have one, we’ll help you select one. Once you do have one, we’ll make sure you’re getting the most out of it.
HubSpot: Our Weapon of Choice
As an all in one marketing, sales, and customer service platform, HubSpot provides the best view of your contacts.
There’s a huge benefit in having all of your blog content, social media content, contact records, deal info and customer support tickets in one place.
In fact, on average, businesses that utilize HubSpot for their Inbound Marketing strategy typically see a 2.1x increase in site visitors and 2.5x increase in leads within one year, and 70% saw an increase in their lead to customer close rate.
So, yeah, we’re sold on them.
The Inbound Methodology
Attract New Prospects
Attract new prospects who are the most likely to become happy customers by writing relevant content and delivering it at the right time.
Engage Them at Scale
Conversation is the backbone of engagement. Use Conversation Tools like forms and live chat to answer questions and capture information from your visitors.
Delight Each Individual
Use conversation tools like email and marketing automation to deliver additional content at the right time. Align marketing, sales, and service to see the full picture and create meaningful interactions.