These are the principles that guide everything that we do.
Proving a positive ROI
Each month, we will give an account for the money that you spent and give an honest account of our wins, losses, learnings, and trends for that month.
Always Be Testing
Anything that we do can be done better, and we will provide you with a set of metrics that will be our "true north" in determining success.
You know your business better than I ever will. Your input and experience is the key to running a successful campaign.
When appropriate, we will interview clients and potential clients to ensure that we have a full understanding of your target audience, their pain points, and how your value proposition can best support them.
Abide by the 80/20 Rule
80% of our success will be a result of 20% of our effort. We will constantly re-prioritize my activities based on what is most likely to provide the highest impact with the smallest opportunity cost.
Keep it Simple at first, and maybe for always.
Any decisions that we make before a campaign launches is based on hunches, gut feelings, and other such nonsense. Only after a campaign is launched can we look at the real data coming in to determine how to best optimize the campaign. Only after we are successful at the simple tasks can we move on to fancier things.
Sidebar: 95% of projects don’t launch on time because they introduced too much complexity too quickly.
Fight for the User
Our job is to help good companies do good things better. Digital marketing is a powerful thing, and as a wise man once said, “With great power comes great responsibility.” With the introduction of new regulation and with the privacy breaches that have taken over the news cycle, this is more true than ever. We must do what’s right by our users and treat them with the respect that they deserve.