Inbound Sales is the less-popular sibling of Inbound Marketing. Where the goal of Inbound Marketing is to generate leads and provide helpful content, the goal of Inbound Sales is to position your Sales Team as a trusted resource for your prospects.
It’s about making sure that your leads don’t slip through the cracks with automated 1-1 emails and follow-ups. It’s about creating sales documents and sending those at the right time. It’s about aligning your companies goals with your clients goals and becoming a true strategic partner.
It’s about learning from your leads – what sales documents are they viewing, what website pages are they browsing, what emails are they opening – so that you can continue to deliver the right content at the right time.
It’s about writing content for your leads that are further down your sales funnel and ensuring that you are continuing to provide value through every stage of their journey. It’s about shifting the content on your site to show the right calls to action to get them where they need to go.
How often do your sales people complain about the quality of leads coming from your marketing department?
We’ll work with you to create a robust system of scoring your leads to ensure that your sales team is spending time with the prospects most likely to close.
Once a lead engages with your business, what happens next?
We’ll work with you to make sure that your contacts are being segmented into the right buckets and that you’re sending the right content to each lead.
We’ll make sure that we’re tracking each user’s behavior so we know when they take important steps, like viewing a Pricing page, and your sales team is notified.
Don’t force users to go down your funnel. Every person is different and every person should be able to engage in the sales process in the way that makes the most sense to them.
We’ll help you utilize chat tools and shared inboxes to make it very easy for prospects to start conversations with your sales team.
A great use of advertising funds is to create ads specifically for your engaged leads.
We’ll help you create ads, monitor your audience, choose the right ad platform(s) and speed up your sales cycle.
Most content marketing strategies are centered around attracting strangers to your website. Once you have leads, it’s important to create and deliver sales content to your leads.
We’ll help you strategize, execute, and deliver this content to your leads at the right time.
Make it easy for your sales team to get in front of your hot prospects. From booking meetings to advanced prospecting, take your sales team to the next level.
Don’t let a prospect slip through the cracks again. Use an automated 1-1 email sequence strategy to ensure that you follow up at the right time. Every time.
Reduce the friction from your sales process at every step. Create an iterable sales process that allows you to improve over time and delight your customer at every step.