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How Blogging Can Help Grow Your Business

Why You Should Blog Having a blog is a lot like having a retirement account. You deposit into it today, and tomorrow, and next week and next month and next year. Gradually, very gradually, your account will begin to generate dividends, and those dividends will compound and compound and compound until it's returning a healthy salary to support you during retirement.
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What is the Buyer's Journey?

In my early 20s, I was an assistant manager at Journey's, the shoe store. Every couple of weeks, I would get a customer that would say that they just got a job at a restaurant and they were looking for shoes that they could wear in the restaurant's kitchen - comfy shoes with a good grip on the bottom. This wasn't that long ago, maybe 2007, but if I had to bet, I would bet against that conversation still happening within the walls of Journeys. 
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How to create buyer personas for your company [and free tools to help]

The importance of creating personas Defining your company’s personas is one of the most important steps in running an inbound marketing campaign. It helps you get in the heads of your ideal clients and write content that will be valuable to them, create offers that answer some of their most painful questions, and architect a conversion path that keeps them engaged and excited about your company and the value that you bring to them.
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What is Sales Enablement and Why is it Important For Your Business?

Sales Enablement is one of the newer services that we’ve started offering, but I believe that it’s really a crucial part to a company’s growth strategy, especially if they’ve already invested in an inbound marketing or lead generation strategy.
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Benefits of Growth Driven Design

I can’t remember a client ever saying that they enjoyed a website redesign. They’re time consuming, they’re expensive, they launch late and the budget inflates. Many times, an agency will promise the world, and then deliver a product that, let’s face it, is sub-par. You were promised that leads would be flooding your doors, but you haven’t seen them. In fact, you don’t really even have a way of measuring the performance of the site - Google Analytics will tell you about the bounce rate, but who even knows if that’s a metric that matters, anyway?
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Tell A Better Story with Video Marketing

The core tenants of Inbound Marketing are to Attract, Convert, Close and Delight, but a lot of the time, we focus so much on lead generation and numbers and data (all important!) that we lose a little bit of the human element in our messaging. It’s easy to focus way too much on the first three, that we forget to Delight!
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How to Get Started With Digital Advertising

How to Get Started with Digital Advertising There are a lot of moving parts when it comes to Digital Advertising. Digital advertising can be one of the most effective way to attract your ideal clients to your website (the first step of a good Inbound Marketing campaign). Most people think Facebook or Google advertising but it can encapsulate a whole lot more, and it can get complex in a hurry. We’d like to write a few quick suggestions to how you can start simple, find success, and scale up.
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What is Inbound Marketing

What is Inbound Marketing? Before we define what Inbound Marketing is, let's first define what it is not. It’s not what most people think of when they think of marketing or advertising. That’s traditional advertising, and it is, by nature, interruptive. You’re driving down the street looking at the trees and BAM! a billboard. You’re watching your favorite show and BAM! a commercial. You’re ducking down into the subway station and BAM! every wall, everywhere you look, is trying to sell you something.
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